Badass Guides

The objective of this project was to design and pitch a proof of concept or prototype for a travel agency that markets its services to college students.

The travel agency we were to create a brand image and interactive prototype for was “Badass Guides.”

Badass Guides is a leading publisher of travel guides aimed at college students who travel in their senior year and after graduating. Imagine they are launching a new travel service for their website and mobile content. Travelers can use the guides to get information about a destination then book it directly with Badass Guides travel. The service must be aimed at young, budget-oriented travelers.

My goal for the Badass Guides travel agency was to create a community experience through the app. Not only can traveling alone be daunting, but travel has a unique way of forging friendships. I wanted to allow users to feel like they didn't have to be alone throughout the experience and have the opportunity to meet up with fellow users of the travel guide while in the same location. They can do this by signing up for group activities planned for users and reaching out to one another. If a user is not interested in traveling with others, they can easily book solo activities for themselves. Users can get to know each other through other app features, like the explore page, inbox, and profile.

My Prototype Pitch

My interactive prototype

Using Figma, I created an interactive prototype of my Badass Guides travel app. Click here to check out the interactive version, which includes the following high-fidelity wireframes paired with moving images, animations, and other special features.

Launch Page

Loading screen for user before interactive experience begins.

My Trips

User can view upcoming trips they've planned through the app, create a new trip, view details of past trips, view experiences they've recounted about activities planned through the app, or write about a new experience.

New Trip

User can begin planning a new trip by choosing location.

Trip Overview

Trip overview with activities specified by calendar. User can add an activity, view an activity's details, view and edit their budget, or view saved activities.

Activity Details

Activity details, different depending on whether the activity is group or solo (more on group vs solo activities below).

New Trip

User can set a budget for their trip and keep track of it alongside the pricing of activities they plan.

New Solo Activity

User can plan an activity by choosing from an array of budgeted activities in their destination's vicinity.

Solo Activity Details

Solo activity details, where the user can specify the date they want to participate in the activity and view the its cost information. The user can add the activity to their schedule for the trip or save it for later consideration.

Saved Solo Activity

User can revisit an activity they previously saved.

New Group Activity

User can plan an activity by choosing from an array of planned activities in their destination's vicinity, which are also available to other users.

Group Activity Details

Group activity details, where the user has access to which users have already signed up for this activity, and subsequently view their profile or send them a friendly greeting. The user can also view the activity's cost information, add the activity to their schedule for the trip, or save it for later consideration.

Saved Group Activity

User can revisit an activity they previously saved.

Explore

Experience Details

User Profile

User profile, through which users can add one another as friends, learn more about each other through a personalized biography, and look through one another's documented experiences.

Experience details, where user can navigate to the author's profile.

User can get inspired by the experiences of other user's by reading through the one's they've documented.